Every search engine optimization expert has been expecting this for a while: Microsoft coming up with a niftier, better search engine to combat Google's dominance on that market. Now that's done: Bing - and that's the name Microsoft chose for its new search engine - is out to kill Google.
Will search engine optimisation companies around the world get dragged into their little turf battle? Are we going to rethink the way we optimize our websites? Who will win the war for fast, relevant and up-to-date search results?
What we all hope
If you want my opinion, Google was simply getting too big for its own good. Despite its founders' "Do no evil" motto, more and more people are getting irritated by Google's perceived arrogance. It was getting urgent that some serious competitor steps in and re-level the playing field. Will Bing be that competitor? They have already promised that they are out to kill Google. I was nicely surprised to notice that Bing had crawled almost every page on my blog (for 6 months, Google just wouldn't do it). We all hope that, as it grows, Bing will yield more relevant, more up-to-date search results.
Why Bing may not make the cut
I tried out Bing for a few days. For one, Bing seems to be rather confused, especially when it comes to images search. On one search query, 90% of results were completely irrelevant. If you want my opinion, it's gonna take much more than a slick interface to kill Google. Google is more than the brand. They have come to represent in our mind, much more than the search engine. Google came up with the free internet economy: you like our stuff? Get it, free of charge. Leave to advertisers the care of footing the bill. Microsoft has always been at the other end of the spectrum.
To get to use their software, you had to pay a small fortune in licensing fees. Some search engine optimization experts have joked that they wouldn't be surprised that Bing will start charging for their search results. As search engine optimisation companies have come to know, nothing is predictable in the world of search optimization. Who knows, maybe someday not too far away, we will be Binging our way through the internet maize, while Google, forgotten and despised, will retire into some dark corner to lick its wound. It wouldn't be the first cyberspace casualty.
I got a few articles on my technology blog. You're welcome to visit!
Article Source: http://EzineArticles.com/?expert=Amene_Katanda
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